Friday, 18 March 2016

Corus Line (P.S Sue me.)

Just from watching Teletoon alone in the past months, I can tell Corus Entertainment is ill-prepared for handling the responsibility that comes with managing the dozen of channels owned by Shaw Media.

For starters, Teletoon's on-air presentation has been on kindergartner levels of sloppy, from misinforming promos to idents and graphic bugs that look more like a student project uploaded to Vimeo then professional work. How can it be professional when its taking up one-third of the screen? They couldn't even time it so it avoids blocking an episode's title.

Then there's the old "day-and-date dilemma" which, in this age, is getting very old indeed. It's fine when certain premieres air weeks after broadcast in the States, I know every show can't air soon enough in Canada. Nonetheless, I find it very half-assed that Teletoon hasn't premiered the new Marvel Universe seasons from Disney XD, yet Disney XD Canada is airing debuts day-and-date with the American version.

This isn't like the scenario with Adult Swim, where other broadcasters have rights to their shows or Corus just didn't bother going the same extra mile they did with Cartoon Network. They have the rights to the Marvel Universe lineup from Disney XD and have aired Guardians of the Galaxy day-and-date on Disney XD Canada. Are you seriously telling me that Teletoon couldn't have at least aired the season premiere of Ultimate Spider-Man within the same week on Superfan Friday? There's no excuse.

With Teletoon dropping the ball lately, you can imagine my skepticism in knowing that soon Corus will have the chance to let the likes of Showcase and History Canada fall into disrepair. The introduction of pick-and-pay was supposed to increase competition for the attention of viewers and subscribers, but instead broadcasters like Corus Entertainment are trying to find new ways to make more money from doing less work. The last thing TV lovers want is another bloated broadcaster that owns too many cable channels than they know what to do with.

The last thing we need is another Bell Media.

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