When Style Network was replaced with Esquire Network, I questioned why NBCUniversial didn't shut down Oxygen as well. Unlike E! (which focuses on pop culture and entertainment) and Bravo (which focuses on fashion and...pop culture?), Oxygen is more of a general-interest channel. That means they can air programming that its siblings can't, like Olympic coverage.
However, because of it's lack of exclusive programming, Oxygen is almost nothing but syndicated TV series and shows recycled from it's siblings; the only exclusive show they have out their entire acquired slate are reruns of America's Next Top Model. However, its original shows aren't much help either: while Snapped has been syndicated to other crappy networks like LMN and REELZ, every other reality show they've ever produced has been overshadowed by their flagship series, The Bad Girls Club, a show so horrible it makes The Real Housewives look tame.
As I said in an earlier post, I don't base my opinions on ratings and demographic charts, I based my opinions on simply watching television. When I watch a TV channel, first and foremost, I expect to see shows I haven't already seen on another cable network. When you compare Oxygen to Lifetime, not only does the latter have more original content than acquired, said original content is a lot more notable, and watchable, then anything on the former.
Oxygen is almost worthless as a cable network, far more so than WE TV. The only people who find value in its existence is NBCUniversal, which makes it bittersweet to know that they are still trying to turn dust into diamonds with this channel. Even down south, people would rather watch Hulu than anything on TV these days. So NBC better work hard to bring Oxygen up to the same standard that E! and Bravo are held to in their portfolio. They should have did something different with this channel; target a different demo, find different programming, anything but the same old shit we've seen everywhere else.
Then again, maybe you'd be better off watching WE.