Tuesday, 8 July 2014

Crime + Investigation and FYI Coming to Canada

It's bittersweet news to hear that Mystery TV and Twist TV will be rebranded as Canadian versions of FYI and the Crime and Investigation network. On one hand, Twist TV will FINALLY kick the bucket. On the other hand, Mystery TV, the only network where you can find all of Global's crime dramas all in one place, will be replaced by the crime genre's equivalent to reality television. It won't be a total lost since we still have Bravo, which pretty much does the same thing nowdays. Furthermore, the rebrand might help skew the channel back towards actual mystery and suspense shows. Plus, with a name like Mystery, branding is a bitch.

Meanwhile, lifestyle dump Twist TV will changeover to the newly launched FYI. If it were any other network, I would have pointed out the bad idea of launching a Canadian version of an American network before said network even launched! We're not talking about FXX, a young adult-oriented entertainment network and spinoff of an established brand both north and south of the boarder. We're talking about yet another lifestyle network, as if we didn't have enough of those already. But, hey, maybe lightning can strike twice.

You don't need to see how Lifetime Canada turned out, to know that CI and FYI will be treated very fairly under Shaw's umbrella. Ignoring IFC (which is the way it is because of the Americian version changing formats), Shaw Media has a very good track record with imported channels. History and Lifetime actually aired the Bonnie & Clyde miniseries in simulcast with the American channels and A&E! If that doesn't show dedication, I don't know what does.

Ultimately, while I'm a bit saddened to see Mystery TV go and couldn't care less about Twist TV, I'm more concerned about what Shaw is doing with Action. It looks like the channel will stick around, anchoring itself to TruTV shows. As the only pure-entertainment network for guys, I hope Action will stick around for a LONG time.

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