Tuesday, 11 March 2014

Tripe About Corus' Americian-Branded Channels

When it comes to new shows, I don't understand how the synergy between Teletoon and Cartoon Network can be so harmonious yet the relationship between the rest of Corus' branded channels and their southern counterparts aren't as much.

Last week, March 7, 2014, Digimon Fusion premiered, unannounced and on a Friday morning. The fact that they made no sort of press release about it is jarring enough, even more so that it premiered 3 months after it premiered in the US, but Friday morning!? Honestly, I'm never going to understand why so many kids networks are scheduling their action programming in the friggin' mornings. They realize School is still a thing, right? Besides, the YTV we know and love would have aired it on a Saturday morning or a Friday evening at the very least.

Meanwhile, the rest of Nickelodeon's programming has been given much more fair treatment. Plus, what's this, a new episode of Power Rangers: Super Megaforce is premiering this Friday on Nick Canada!?! What a treat! Normally, all of Nick's shows premiere on YTV.

Well, that's step in the right direction. Which, after I got off track for a bit myself, brings me back to my point: why isn't Digimon getting this treatment? Granted, some of Nicktoons' shows don't make it to YTV, but keep in mind that Digimon Fusion premiered on Nickelodeon; it moved to Nicktoons later. I can only assume that they acquired the show from Vortexx, which began airing it back in Feburary. Otherwise, there's no excuse. But I'm getting off topic. YTV isn't the only guilty channel here.

How about CMT? The only excuse that channel has for not airing Bounty Hunters and Dog & Beth (Coincidence?) is because none of those shows have anything to do with country music (There's one). However, CMT in the US is, like MTV, a country music, lifestyle and entertainment network; Bounty Hunters and Dog & Beth are just some of the country-flavored shows on that network (There's another one). So, if not shows that have something to do with country music, they can at least air some more country-flavored shows. At the very least, CMT Canada produces their own original programming and the fact that their logo is radically different symbolizes that, they may be based on CMT, but that doesn't mean they have to play by their rules.

OWN Canada doesn't air all of the shows from it's american counterpart, but it still remains somewhat true to their format under the circumstances. After all, it is licensed as an educational channel and I don't see how shows like The Haves and the Have Nots can be considered "educational."
At the end of the day, Sundance Channel, the Canadian version of what's now known as SundanceTV, is the closest to it's counterpart than any of Corus' other branded channels. It's format is accurate and it airs all of SundanceTV's shows. Plus, unlike SundanceTV, it still airs uncut movies! All of that from what used to be known as "Drive-In Classics".

But, admittedly, I'm just using this post as an excuse to vent out my depression about how bad YTV has become. In truth, how much an american-branded channel can match up to it's counterpart depends on both it's license and it's owner's commitment to managing the brand. As far as Corus goes, they're not as good as Rogers Media, but nobodies perfect either.


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