Wednesday, 4 December 2013

The Definition of Bullshit: AMTV

It's old news, but...
http://www.nytimes.com/2009/03/30/business/media/30mtv.html?_r=0
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...by carving out a new space for artists in the mornings, it is rethinking how it programs music. Critics of MTV say that its music brand is all but irrelevant now, since countless music videos and songs are only a click away on YouTube and other Web sites. ...Mr. Friedman acknowledged that music had not always drawn “the level of viewership we hope for,” but nonetheless he said, “we know our audience wants more of it.”

"That's why we shunted them to the early morning hours where no one will be able to watch them!" Say what you want about Much, but at least they don't pull this crap anymore. Oh wait, you don't have time for that, you're too busy watching AUX!!!

On the bright side, with help from WMG, they're kicking Vevo's ass, taking back their music throne and making youtubers tremble. (http://blogs.wsj.com/speakeasy/2010/09/08/mtv-overtakes-vevo-as-top-online-music-destination/)

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