Monday, 25 November 2013

Decoding Spike's VGX.

http://www.spike.com/vgx/about

From the outside looking in, Spike renaming it's so-called Video Game Awards show to VGX might just be the greatest idea a Viacom-owned network has had since MTV dropped the "Music Television" tagline from it's name. What? If NickMom, Nick Studio 10 and, hell, ANYTHING a Nickelodeon-branded network has done in-general was anything to go by, "Viacom guys" normally have the worst ideas ever put on paper. I would have brought up the whole "Viacom vs YouTube" fiasco, but my humor is needed elsewhere.

Jeff Green and Jason Schreier both summed up why the VGA's are so infamous better than the gaming community has. In short, the shows cater more towards Spike's male demographic than the ACTUAL gaming community. Says Schreier, "It’s not hard to find the root of the problem here: You think we’re dumb. You think your audience is so stupid that they’ll be amused by YouTube rants and health potion gags. You think we get our jollies out of watching girls bite cupcakes off conveyor belts. You think videogame references make a good substitute for humor." Gamers? Dumb? Noooooo, really? -_-

In all seriousness, and in the network's defense, Spike is a network for men. According to Spike, men don't only care about gaming, they care about fixing failing bars, full-combat sports, tattoos, Americana & historical artifacts, and pro-wrestling...and girls. So, aside from covering a few events, Spike doesn't care all too much about gaming. G4 was supposed to be the go-to network for gaming, but you all know that story. So now, Spike is the USA's only network that actually gives a crap about gaming, maybe even North America since G4 Canada is in the same state as the americian version was before they canceled X-Play and Attack of the Show; it's time for a change.

So, what's so special about VGX? This year, they're going to focus more on the games and not about the other crap gamers don't care about. Instead of a shameless award show, it's going to be an all-day gaming event that will be streamed nearly everywhere except the Nintendo platforms and the PS4. Maybe this was Angry Joe's doing but, the nominees were chosen by a brand-new VGX council made of respected game journalists, including Jeff Gerstmann from Giant Bomb. The show will focus more on the world-premiere trailers as well as, demos, game culture, and well, the kind of stuff you'd expect to see during E3 coverage.
I think this year, Spike is actually going to be giving gamers the respect that they think they  deserve instead of shilling to their own demographic, who probably care more about the Scream and Guy's Choice awards.

If they can pull it off, gaming television might have a future without G4.

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